2 Amendments of Emil RADEV related to 2016/0151(COD)
Amendment 61 #
Proposal for a directive
Recital 19
Recital 19
(19) While this Directive does not increase the overall amount of admissible advertising time during the period from 7:00 to 23:00, it is important for broadcasters to have more flexibility and to be able to decide when to place advertising in order to maximise advertisers' demand and viewers' flow. The hourly limit should thus be abolished while a daily limit of 20% of advertising within the period from 7:00 to 23:00 should be introduced. Member States should ensure the highest level of protection for consumers, and particularly young viewers, against an excessive amount of broadcast advertising, especially during prime time.
Amendment 95 #
Proposal for a directive
Recital 38
Recital 38
(38) This Directive is without prejudice to the ability of Member States to impose obligations to ensure adequate discoverability and accessibility of content of general interest under defined general interest objectives such as freedom of expression, media pluralism, freedom of speechto conduct a business and the right to property, including intellectual property rights, and cultural diversity. Such obligations should only be imposed where they are necessary to meet general interest objectives clearly defined by Member States in conformity with Union law. In this respect, Member States should in particular examine the need for regulatory intervention against the results of the outcome of market forces. Where Member States decide to impose discoverability rules, they should only impose proportionate obligations on undertakings, in the interest of legitimate public policy considerations.