Activities of Liam AYLWARD related to 2012/2077(INI)
Shadow reports (1)
REPORT on promotion measures and information provision for agricultural products: what strategy for promoting the tastes of Europe PDF (181 KB) DOC (130 KB)
Amendments (15)
Amendment 3 #
Motion for a resolution
Recital A a (new)
Recital A a (new)
A a. whereas the agri-food sector has the potential to be a strong and vibrant sector for economic growth and innovation across EU Member States, particularly in rural areas and at the regional level, increasing agricultural incomes, creating employment and generating growth;
Amendment 4 #
Motion for a resolution
Recital B
Recital B
B. whereas promotion and information measures were introduced in the 1980s with the objective of absorbing agricultural surpluses, boosting the image of EU agricultural products in the eyes of consumers, communicating the high quality and safety of EU agricultural products and the high standards of production and were later also used as an instrument for dealing with crises in the food industry, such as the 1996 bovine spongiform encephalopathy (BSE) – better known as ‘mad cow disease' – outbreak, and the 1999 dioxins in eggs scandal;
Amendment 15 #
Motion for a resolution
Recital I
Recital I
I. whereas the Union's strength in food production lies in its varied geography, high production, health and safety and animal welfare standards, quality products, expertise and traditions, which can provide the taste, diversity and authenticity that consumers increasingly look for, both in the EU and outside;
Amendment 22 #
Motion for a resolution
Recital K
Recital K
K. whereas EU farming can become even more competitive at the global level if it is successful developing and strengthening its promotional schemes, branding and EU logos, communicating its added value and in exporting good examples of sustainable farming practices, as well as its products;
Amendment 28 #
Motion for a resolution
Recital M a (new)
Recital M a (new)
M a. whereas unique European traditional products have significant growth potential and consumer appeal in larger third markets and would benefit from targeted and strengthened promotional schemes and generate employment and growth in regional areas;
Amendment 31 #
Motion for a resolution
Recital O
Recital O
O. whereas the School Fruit Scheme and the School Milk Scheme also hasve educational objectives, which should include providing pupils with a better idea of how food is produced and of life on a farm, as well as explaining why costs for improved environmental and animal welfare performance of farming must be paid to EU farmers for reasons of fairness;
Amendment 33 #
Motion for a resolution
Recital O a (new)
Recital O a (new)
O a. whereas the various promotional schemes, when implemented effectively, help to ensure that European agricultural products are recognised in Europe and the world over and raise awareness amongst consumers of high food safety, animal welfare and environmental protection standards upheld by European farmers and monitored and improved upon consistently;
Amendment 38 #
Motion for a resolution
Paragraph 2 a (new)
Paragraph 2 a (new)
2 a. Stresses that the EU promotion policy remains legitimate and important internally, at local and regional levels and on expanding world markets;
Amendment 43 #
Motion for a resolution
Paragraph 3 a (new)
Paragraph 3 a (new)
3 a. Highlights that on the internal market, general and sustained promotion is required to ensure that European consumers are informed about the characteristics and added value of the European agricultural products which they find on the market;
Amendment 44 #
Motion for a resolution
Paragraph 3 b (new)
Paragraph 3 b (new)
3 b. Stresses that on the external market, there is a need to maintain and boost market shares for European agricultural products and to target new emerging markets for new outlets for these products, with more coherence between promotion and EU trade policy;
Amendment 46 #
Motion for a resolution
Paragraph 5
Paragraph 5
5. Considers that the budget for improved information and promotion measures at international, EU, national and regional levels should be significantly increased, notably for the horizontal promotion scheme, and stresses that the latter should not be used in future to manage food crises;
Amendment 52 #
Motion for a resolution
Paragraph 6
Paragraph 6
6. Believes that Union promotion policy should reward farmers and food promotion actions which have made substantial efforts to implement production systems which respond to the new challenges European farmers face, such as loss of biodiversity and soil fertility, as well as climate change, consumer expectations, and imbalances in the food supply chain;
Amendment 79 #
Motion for a resolution
Paragraph 9 a (new)
Paragraph 9 a (new)
9 a. Highlights that schemes must be made more accessible and increased information relating to eligibility, application and approval be made available and calls on the Commission to effectively simplify the administrative procedures in order to make the promotional schemes more attractive to farmers and producers;
Amendment 85 #
Motion for a resolution
Paragraph 11
Paragraph 11
11. Calls on the Commission, in its external promotion activities, to place greater emphasis on highlighting EU agriculture's commitment to more sustainable farming methods, variety and quality and to develop and strengthen awareness of the EU promotional schemes and logos;
Amendment 92 #
Motion for a resolution
Paragraph 12
Paragraph 12
12. Believes that EU promotion activities should explicitly favour types of farming that mitigate climate change and better preserve natural resobe available to all farmers who comply with sustainable production measurces, healting biodiversity loss and reducing damage to natural resources such as soils and waterh and safety measures and animal welfare standards;