BETA


1999/0276(CNS) Audiovisual industry: development, distribution and promotion of works, MEDIA-Plus 2001-2005

Progress: Procedure completed

RoleCommitteeRapporteurShadows
Lead CULT HIERONYMI Ruth (icon: PPE-DE PPE-DE)
Committee Opinion EMPL ROCARD Michel (icon: PES PES)
Committee Opinion JURI ECHERER Raina A. Mercedes (icon: Verts/ALE Verts/ALE)
Committee Opinion ITRE FIORI Francesco (icon: PPE-DE PPE-DE)
Committee Opinion BUDG WYNN Terence (icon: PES PES)
Lead committee dossier:
Legal Basis:
EC Treaty (after Amsterdam) EC 157-p3

Events

2008/05/08
   EC - Follow-up document
Details

The purpose of this report is to evaluate the results of the MEDIA plus and MEDIA Training programmes. To recall, the MEDIA plus and MEDIA Training programmes covered the years 2001-2006. Their main objective was to boost the competitiveness of the European audiovisual industry and to encourage the distribution of works outside their country of origin. The main findings of the report are as follows:

Economic and structural difficulties: the most significant challenge faced by the programme was the entry of ten new EU Member States and their incorporation into the programmes. This enlargement accentuated the heterogeneity of the European market. Investment capacity and state aid are at a much lower level in these countries compared to the rest of Europe. One further major challenge was the rapid development of new technologies – digital technology in particular. This made the situation concerning European film distribution worrying. Digital copies of films exist, but European films are not well represented on digital broadcasting platforms. The report finds that the European audiovisual market is still very fragmented – largely due the linguistic and cultural diversity of the different EU Member States. Similarly the production sector remains very fragmented characterised by poorly integrated, small structures whose survival hangs in the balance. The lack of training for European audiovisual professionals is also a worrying trend. Not enough resources are dedicated to project development - such a writing, financing arrangements and drawing up marketing plans. This stage, nevertheless remains vital for the quality and export potential of works. At the consumer stage the distribution sector remains fragmented along national lines and its competitiveness – both globally and within the EU is, as a result, weak.

General conclusions for the 2001 -2006 period: generally speaking, the report finds that the programme has contributed effectively to increased training, the development of a European dimension to certain works (including the pre-production phase), improved competitiveness; and the distribution of works. Thus, the non-financial effects of the MEDIA programme have had a lasting, structured impact on the whole sector and the distribution of works depend directly on continued European financing.

The report finds that the decentralised MEDIA setup appears to be an efficient way of developing knowledge about the programme– although efficiency depends very much on the persons in charge. The most striking effects of the programme are those of a qualitative nature namely building networks, joint collaborations, increasing market knowledge and increasing awareness of European products on international markets. Withdrawing support could lead to the disappearance of certain types of training, a reduced transnational distribution of works and less investment in works from countries with a low production capacity where MEDIA is a vital element in the financing of works.

Recommendations: the report also sets out a number of Recommendations. In short, they are:

To focus on adapting to the market: for example, by allowing the programme to adapt to changes; finding way of anticipating sector changes; introducing a system of indicators for following up the programme’s performance; and monitoring the market. To adapt the action plan to the limitations faced by users: for example, by rethinking and simplifying the means of accessing the programme; adapting the intervention measures to the temporary nature of the sector; and by focusing on MEDIA’s human and organisational resources. To exploit the network’s potential: for example, by developing a tool for measuring performance; and by providing MEDIA desks with effective tools and resources. To the aims and methods of the market in order to increase their relevance and effectiveness: for example, to maintain momentum in terms of re-balancing the markets; and to revisit the relevant geographical level for certain lines of actions – such as selective distribution, automatic distribution, sales agent etc.

To conclude, the interim and final evaluations of the MEDIA Plus and MEDIA Training programme confirm the positive results of the programmes on the audiovisual sector. They reaffirm both their relevance and objectives, Furthermore, the evaluations confirm that Community action offers added value to the MEDIA sector. The report, therefore, finds that the programmes should be maintained, whilst adapting to changes in market requirements, which is precisely what the new MEDIA 2007 programme sets out to do.

2003/11/24
   EC - Follow-up document
2001/06/21
   CSL - Council Meeting
2000/12/30
   Final act published in Official Journal
2000/12/20
   EP/CSL - Act adopted by Council after consultation of Parliament
2000/12/20
   EP - End of procedure in Parliament
2000/12/20
   CSL - Council Meeting
2000/11/23
   CSL - Council Meeting
2000/09/26
   CSL - Debate in Council
Documents
2000/09/26
   CSL - Council Meeting
2000/07/06
   EP - Text adopted by Parliament, 1st reading/single reading
2000/07/06
   EP - Decision by Parliament
Documents
2000/07/05
   EP - Debate in Parliament
2000/06/22
   EP - Committee report tabled for plenary, 1st reading/single reading
2000/06/22
   EP - Vote in committee
2000/06/21
   EP - Committee report tabled for plenary, 1st reading/single reading
Documents
2000/06/15
   CofR - Committee of the Regions: opinion
2000/05/16
   CSL - Debate in Council
Documents
2000/05/16
   CSL - Council Meeting
2000/04/27
   ESC - Economic and Social Committee: opinion, report
2000/02/29
   EP - ECHERER Raina A. Mercedes (Verts/ALE) appointed as rapporteur in JURI
2000/02/24
   EP - ROCARD Michel (PES) appointed as rapporteur in EMPL
2000/02/23
   EP - WYNN Terence (PES) appointed as rapporteur in BUDG
2000/02/22
   EP - HIERONYMI Ruth (PPE-DE) appointed as rapporteur in CULT
2000/02/14
   EP - Committee referral announced in Parliament
2000/01/27
   EP - FIORI Francesco (PPE-DE) appointed as rapporteur in ITRE
1999/12/14
   EC - Legislative proposal
1999/12/13
   EC - Legislative proposal published

Documents

History

(these mark the time of scraping, not the official date of the change)

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  • body: CSL type: Council Meeting council: Employment, Social Policy, Health and Consumer Affairs meeting_id: 2323 url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2323*&MEET_DATE=20/12/2000 date: 2000-12-20T00:00:00
  • body: CSL type: Council Meeting council: Culture meeting_id: 2311 url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2311*&MEET_DATE=23/11/2000 date: 2000-11-23T00:00:00
  • body: CSL type: Council Meeting council: Culture meeting_id: 2287 url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2287*&MEET_DATE=26/09/2000 date: 2000-09-26T00:00:00
  • body: CSL type: Council Meeting council: Culture meeting_id: 2261 url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2261*&MEET_DATE=16/05/2000 date: 2000-05-16T00:00:00
docs
  • date: 2000-04-27T00:00:00 docs: url: https://dm.eesc.europa.eu/EESCDocumentSearch/Pages/redresults.aspx?k=(documenttype:AC)(documentnumber:0470)(documentyear:2000)(documentlanguage:EN) title: CES0470/2000 url: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:C:2000:168:TOC title: OJ C 168 16.06.2000, p. 0008 type: Economic and Social Committee: opinion, report body: ESC
  • date: 2000-05-15T00:00:00 docs: title: PE286.191/DEF committee: EMPL type: Committee opinion body: EP
  • date: 2000-05-19T00:00:00 docs: title: PE286.674 type: Committee draft report body: EP
  • date: 2000-06-05T00:00:00 docs: title: PE289.537/DEF committee: BUDG type: Committee opinion body: EP
  • date: 2000-06-13T00:00:00 docs: title: PE286.674/AM type: Amendments tabled in committee body: EP
  • date: 2000-06-14T00:00:00 docs: title: PE286.011/DEF committee: JURI type: Committee opinion body: EP
  • date: 2000-06-15T00:00:00 docs: url: https://dm.cor.europa.eu/CORDocumentSearch/Pages/redresults.aspx?k=(documenttype:AC)(documentnumber:0019)(documentyear:2000)(documentlanguage:EN) title: CDR0019/2000 url: https://eur-lex.europa.eu/JOHtml.do?uri=OJ:C:2000:317:SOM:EN:HTML title: OJ C 317 06.11.2000, p. 0060 type: Committee of the Regions: opinion body: CofR
  • date: 2000-06-22T00:00:00 docs: title: PE286.085/DEF committee: ITRE type: Committee opinion body: EP
  • date: 2000-06-22T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A5-2000-186&language=EN title: A5-0186/2000 url: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:C:2001:121:TOC title: OJ C 121 24.04.2001, p. 0009 type: Committee report tabled for plenary, 1st reading/single reading body: EP
  • date: 2000-07-06T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P5-TA-2000-338 title: T5-0338/2000 url: https://eur-lex.europa.eu/JOHtml.do?uri=OJ:C:2001:121:SOM:EN:HTML title: OJ C 121 24.04.2001, p. 0177-0427 summary: type: Text adopted by Parliament, 1st reading/single reading body: EP
  • date: 2003-11-24T00:00:00 docs: url: http://www.europarl.europa.eu/RegData/docs_autres_institutions/commission_europeenne/com/2003/0725/COM_COM(2003)0725_EN.pdf title: COM(2003)0725 url: https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=EN&type_doc=COMfinal&an_doc=2003&nu_doc=725 title: EUR-Lex summary: type: Follow-up document body: EC
  • date: 2008-05-08T00:00:00 docs: url: http://www.europarl.europa.eu/RegData/docs_autres_institutions/commission_europeenne/com/2008/0245/COM_COM(2008)0245_EN.pdf title: COM(2008)0245 url: https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=EN&type_doc=COMfinal&an_doc=2008&nu_doc=245 title: EUR-Lex summary: The purpose of this report is to evaluate the results of the MEDIA plus and MEDIA Training programmes. To recall, the MEDIA plus and MEDIA Training programmes covered the years 2001-2006. Their main objective was to boost the competitiveness of the European audiovisual industry and to encourage the distribution of works outside their country of origin. The main findings of the report are as follows: Economic and structural difficulties: the most significant challenge faced by the programme was the entry of ten new EU Member States and their incorporation into the programmes. This enlargement accentuated the heterogeneity of the European market. Investment capacity and state aid are at a much lower level in these countries compared to the rest of Europe. One further major challenge was the rapid development of new technologies – digital technology in particular. This made the situation concerning European film distribution worrying. Digital copies of films exist, but European films are not well represented on digital broadcasting platforms. The report finds that the European audiovisual market is still very fragmented – largely due the linguistic and cultural diversity of the different EU Member States. Similarly the production sector remains very fragmented characterised by poorly integrated, small structures whose survival hangs in the balance. The lack of training for European audiovisual professionals is also a worrying trend. Not enough resources are dedicated to project development - such a writing, financing arrangements and drawing up marketing plans. This stage, nevertheless remains vital for the quality and export potential of works. At the consumer stage the distribution sector remains fragmented along national lines and its competitiveness – both globally and within the EU is, as a result, weak. General conclusions for the 2001 -2006 period: generally speaking, the report finds that the programme has contributed effectively to increased training, the development of a European dimension to certain works (including the pre-production phase), improved competitiveness; and the distribution of works. Thus, the non-financial effects of the MEDIA programme have had a lasting, structured impact on the whole sector and the distribution of works depend directly on continued European financing. The report finds that the decentralised MEDIA setup appears to be an efficient way of developing knowledge about the programme– although efficiency depends very much on the persons in charge. The most striking effects of the programme are those of a qualitative nature namely building networks, joint collaborations, increasing market knowledge and increasing awareness of European products on international markets. Withdrawing support could lead to the disappearance of certain types of training, a reduced transnational distribution of works and less investment in works from countries with a low production capacity where MEDIA is a vital element in the financing of works. Recommendations: the report also sets out a number of Recommendations. In short, they are: To focus on adapting to the market: for example, by allowing the programme to adapt to changes; finding way of anticipating sector changes; introducing a system of indicators for following up the programme’s performance; and monitoring the market. To adapt the action plan to the limitations faced by users: for example, by rethinking and simplifying the means of accessing the programme; adapting the intervention measures to the temporary nature of the sector; and by focusing on MEDIA’s human and organisational resources. To exploit the network’s potential: for example, by developing a tool for measuring performance; and by providing MEDIA desks with effective tools and resources. To the aims and methods of the market in order to increase their relevance and effectiveness: for example, to maintain momentum in terms of re-balancing the markets; and to revisit the relevant geographical level for certain lines of actions – such as selective distribution, automatic distribution, sales agent etc. To conclude, the interim and final evaluations of the MEDIA Plus and MEDIA Training programme confirm the positive results of the programmes on the audiovisual sector. They reaffirm both their relevance and objectives, Furthermore, the evaluations confirm that Community action offers added value to the MEDIA sector. The report, therefore, finds that the programmes should be maintained, whilst adapting to changes in market requirements, which is precisely what the new MEDIA 2007 programme sets out to do. type: Follow-up document body: EC
events
  • date: 1999-12-14T00:00:00 type: Legislative proposal published body: EC docs: url: https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=EN&type_doc=COMfinal&an_doc=1999&nu_doc=658 title: EUR-Lex title: COM(1999)0658 summary:
  • date: 2000-02-14T00:00:00 type: Committee referral announced in Parliament, 1st reading/single reading body: EP
  • date: 2000-05-16T00:00:00 type: Debate in Council body: CSL docs: url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2261*&MEET_DATE=16/05/2000 title: 2261
  • date: 2000-06-22T00:00:00 type: Vote in committee, 1st reading/single reading body: EP summary:
  • date: 2000-06-22T00:00:00 type: Committee report tabled for plenary, 1st reading/single reading body: EP docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A5-2000-186&language=EN title: A5-0186/2000
  • date: 2000-07-05T00:00:00 type: Debate in Parliament body: EP docs: url: http://www.europarl.europa.eu/sides/getDoc.do?secondRef=TOC&language=EN&reference=20000705&type=CRE title: Debate in Parliament
  • date: 2000-07-06T00:00:00 type: Decision by Parliament, 1st reading/single reading body: EP docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P5-TA-2000-338 title: T5-0338/2000 summary:
  • date: 2000-09-26T00:00:00 type: Debate in Council body: CSL docs: url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2287*&MEET_DATE=26/09/2000 title: 2287
  • date: 2000-12-20T00:00:00 type: Act adopted by Council after consultation of Parliament body: EP/CSL
  • date: 2000-12-20T00:00:00 type: End of procedure in Parliament body: EP
  • date: 2000-12-30T00:00:00 type: Final act published in Official Journal docs: title: Decision 2000/821 url: https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=EN&numdoc=32000D0821 title: OJ L 336 30.12.2000, p. 0082 url: https://eur-lex.europa.eu/JOHtml.do?uri=OJ:L:2000:336:SOM:EN:HTML
other
  • body: CSL type: Council Meeting council: Former Council configuration
procedure/dossier_of_the_committee
Old
CULT/5/12461
New
  • CULT/5/12461
procedure/final/url
Old
http://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=EN&numdoc=32000D0821
New
https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=EN&numdoc=32000D0821
procedure/instrument
Old
Decision
New
  • Decision
  • Amended by 2003/0067(COD)
procedure/subject
Old
  • 3.30.01.02 Programmes and actions in audiovisual sector
New
3.30.01.02
Programmes and actions in audiovisual sector
procedure/summary
  • Amended by
activities/11/docs/1/url
Old
http://eur-lex.europa.eu/JOHtml.do?uri=OJ:L:2000:336:SOM:EN:HTML
New
http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:L:2000:336:TOC
links/European Commission/title
Old
PreLex
New
EUR-Lex
activities
  • date: 1999-12-14T00:00:00 docs: url: http://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=EN&type_doc=COMfinal&an_doc=1999&nu_doc=658 celexid: CELEX:51999DC0658:EN type: Legislative proposal published title: COM(1999)0658 type: Legislative proposal published body: EC commission:
  • date: 2000-02-14T00:00:00 body: EP type: Committee referral announced in Parliament, 1st reading/single reading committees: body: EP responsible: False committee: BUDG date: 2000-02-23T00:00:00 committee_full: Budgets rapporteur: group: PSE name: WYNN Terence body: EP responsible: True committee: CULT date: 2000-02-22T00:00:00 committee_full: Culture, Youth, Education, Media and Sport rapporteur: group: PPE-DE name: HIERONYMI Ruth body: EP responsible: False committee: EMPL date: 2000-02-24T00:00:00 committee_full: Employment and Social Affairs rapporteur: group: PSE name: ROCARD Michel body: EP responsible: False committee: ITRE date: 2000-01-27T00:00:00 committee_full: Industry, External Trade, Research, Energy rapporteur: group: PPE-DE name: FIORI Francesco body: EP responsible: False committee: JURI date: 2000-02-29T00:00:00 committee_full: Legal Affairs and Internal Market rapporteur: group: V/ALE name: ECHERER Raina A. Mercedes
  • body: CSL meeting_id: 2261 docs: url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2261*&MEET_DATE=16/05/2000 type: Debate in Council title: 2261 council: Culture date: 2000-05-16T00:00:00 type: Council Meeting
  • body: EP committees: body: EP responsible: False committee: BUDG date: 2000-02-23T00:00:00 committee_full: Budgets rapporteur: group: PSE name: WYNN Terence body: EP responsible: True committee: CULT date: 2000-02-22T00:00:00 committee_full: Culture, Youth, Education, Media and Sport rapporteur: group: PPE-DE name: HIERONYMI Ruth body: EP responsible: False committee: EMPL date: 2000-02-24T00:00:00 committee_full: Employment and Social Affairs rapporteur: group: PSE name: ROCARD Michel body: EP responsible: False committee: ITRE date: 2000-01-27T00:00:00 committee_full: Industry, External Trade, Research, Energy rapporteur: group: PPE-DE name: FIORI Francesco body: EP responsible: False committee: JURI date: 2000-02-29T00:00:00 committee_full: Legal Affairs and Internal Market rapporteur: group: V/ALE name: ECHERER Raina A. Mercedes docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A5-2000-186&language=EN type: Committee report tabled for plenary, 1st reading/single reading title: A5-0186/2000 date: 2000-06-22T00:00:00 type: Vote in committee, 1st reading/single reading
  • date: 2000-07-05T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?secondRef=TOC&language=EN&reference=20000705&type=CRE type: Debate in Parliament title: Debate in Parliament body: EP type: Debate in Parliament
  • date: 2000-07-06T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P5-TA-2000-338 type: Decision by Parliament, 1st reading/single reading title: T5-0338/2000 body: EP type: Decision by Parliament, 1st reading/single reading
  • body: CSL meeting_id: 2287 docs: url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2287*&MEET_DATE=26/09/2000 type: Debate in Council title: 2287 council: Culture date: 2000-09-26T00:00:00 type: Council Meeting
  • date: 2000-11-23T00:00:00 body: CSL type: Council Meeting council: Culture meeting_id: 2311
  • date: 2000-12-20T00:00:00 body: CSL type: Council Meeting council: Employment, Social Policy, Health and Consumer Affairs meeting_id: 2323
  • date: 2000-12-20T00:00:00 body: EP type: End of procedure in Parliament
  • date: 2000-12-20T00:00:00 body: EP/CSL type: Act adopted by Council after consultation of Parliament
  • date: 2000-12-30T00:00:00 type: Final act published in Official Journal docs: url: http://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=EN&numdoc=32000D0821 title: Decision 2000/821 url: http://eur-lex.europa.eu/JOHtml.do?uri=OJ:L:2000:336:SOM:EN:HTML title: OJ L 336 30.12.2000, p. 0082
  • date: 2001-06-21T00:00:00 body: CSL type: Council Meeting council: Culture meeting_id: 2361
committees
  • body: EP responsible: False committee: BUDG date: 2000-02-23T00:00:00 committee_full: Budgets rapporteur: group: PSE name: WYNN Terence
  • body: EP responsible: True committee: CULT date: 2000-02-22T00:00:00 committee_full: Culture, Youth, Education, Media and Sport rapporteur: group: PPE-DE name: HIERONYMI Ruth
  • body: EP responsible: False committee: EMPL date: 2000-02-24T00:00:00 committee_full: Employment and Social Affairs rapporteur: group: PSE name: ROCARD Michel
  • body: EP responsible: False committee: ITRE date: 2000-01-27T00:00:00 committee_full: Industry, External Trade, Research, Energy rapporteur: group: PPE-DE name: FIORI Francesco
  • body: EP responsible: False committee: JURI date: 2000-02-29T00:00:00 committee_full: Legal Affairs and Internal Market rapporteur: group: V/ALE name: ECHERER Raina A. Mercedes
links
European Commission
other
  • body: CSL type: Council Meeting council: Former Council configuration
procedure
dossier_of_the_committee
CULT/5/12461
reference
1999/0276(CNS)
instrument
Decision
legal_basis
EC Treaty (after Amsterdam) EC 157-p3
stage_reached
Procedure completed
summary
Amended by
subtype
Legislation
title
Audiovisual industry: development, distribution and promotion of works, MEDIA-Plus 2001-2005
type
CNS - Consultation procedure
final
subject
3.30.01.02 Programmes and actions in audiovisual sector