BETA


2003/0067(COD) Programme to encourage the development, distribution and promotion of European audiovisual works (MEDIA Plus - Development, Distribution and Promotion): extension until 2006

Progress: Procedure completed

RoleCommitteeRapporteurShadows
Lead CULT VELTRONI Walter (icon: PES PES)
Committee Opinion BUDG
Committee Opinion JURI
Committee Opinion ITRE
Legal Basis:
EC Treaty (after Amsterdam) EC 157-p3

Events

2008/05/08
   EC - Follow-up document
Details

The purpose of this report is to evaluate the results of the MEDIA plus and MEDIA Training programmes. To recall, the MEDIA plus and MEDIA Training programmes covered the years 2001-2006. Their main objective was to boost the competitiveness of the European audiovisual industry and to encourage the distribution of works outside their country of origin. The main findings of the report are as follows:

Economic and structural difficulties: the most significant challenge faced by the programme was the entry of ten new EU Member States and their incorporation into the programmes. This enlargement accentuated the heterogeneity of the European market. Investment capacity and state aid are at a much lower level in these countries compared to the rest of Europe. One further major challenge was the rapid development of new technologies – digital technology in particular. This made the situation concerning European film distribution worrying. Digital copies of films exist, but European films are not well represented on digital broadcasting platforms. The report finds that the European audiovisual market is still very fragmented – largely due the linguistic and cultural diversity of the different EU Member States. Similarly the production sector remains very fragmented characterised by poorly integrated, small structures whose survival hangs in the balance. The lack of training for European audiovisual professionals is also a worrying trend. Not enough resources are dedicated to project development - such as writing, financing arrangements and drawing up marketing plans. This stage, nevertheless remains vital for the quality and export potential of works. At the consumer stage the distribution sector remains fragmented along national lines and its competitiveness – both globally and within the EU is, as a result, weak.

General conclusions for the 2001 -2006 period: generally speaking, the report finds that the programme has contributed effectively to increased training, the development of a European dimension to certain works (including the pre-production phase), improved competitiveness; and the distribution of works. Thus, the non-financial effects of the MEDIA programme have had a lasting, structured impact on the whole sector and the distribution of works depend directly on continued European financing.

The report finds that the decentralised MEDIA setup appears to be an efficient way of developing knowledge about the programme– although efficiency depends very much on the persons in charge. The most striking effects of the programme are those of a qualitative nature namely building networks, joint collaborations, increasing market knowledge and increasing awareness of European products on international markets. Withdrawing support could lead to the disappearance of certain types of training, a reduced transnational distribution of works and less investment in works from countries with a low production capacity where MEDIA is a vital element in the financing of works.

Recommendations: the report also sets out a number of Recommendations. In short, they are:

To focus on adapting to the market: for example, by allowing the programme to adapt to changes; finding way of anticipating sector changes; introducing a system of indicators for following up the programme’s performance; and monitoring the market. To adapt the action plan to the limitations faced by users: for example, by rethinking and simplifying the means of accessing the programme; adapting the intervention measures to the temporary nature of the sector; and by focusing on MEDIA’s human and organisational resources. To exploit the network’s potential: for example, by developing a tool for measuring performance; and by providing MEDIA desks with effective tools and resources. To the aims and methods of the market in order to increase their relevance and effectiveness: for example, to maintain momentum in terms of re-balancing the markets; and to revisit the relevant geographical level for certain lines of actions – such as selective distribution, automatic distribution, sales agent etc.

To conclude, the interim and final evaluations of the MEDIA Plus and MEDIA Training programme confirm the positive results of the programmes on the audiovisual sector. They reaffirm both their relevance and objectives, Furthermore, the evaluations confirm that Community action offers added value to the MEDIA sector. The report, therefore, finds that the programmes should be maintained, whilst adapting to changes in market requirements, which is precisely what the new MEDIA 2007 programme sets out to do.

2004/04/30
   CSL - Final act signed
2004/04/30
   Final act published in Official Journal
2004/04/29
   EP - End of procedure in Parliament
2004/04/26
   EP/CSL - Act adopted by Council after Parliament's 1st reading
2004/04/26
   CSL - Council Meeting
2004/03/12
   EC - Modified legislative proposal published
2004/02/12
   EP - Text adopted by Parliament, 1st reading/single reading
2004/02/12
   EP - Decision by Parliament, 1st reading/single reading
Documents
2004/01/27
   EP - Committee report tabled for plenary, 1st reading/single reading
Documents
2004/01/27
   EP - Vote in committee, 1st reading/single reading
2004/01/27
   EP - Committee report tabled for plenary, 1st reading/single reading
Documents
2004/01/23
   EP - Committee opinion
Documents
2003/11/25
   EP - Amendments tabled in committee
Documents
2003/11/20
   EP - Committee draft report
Documents
2003/10/09
   CofR - Committee of the Regions: opinion
2003/09/24
   ESC - Economic and Social Committee: opinion, report
2003/05/19
   EP - VELTRONI Walter (PES) appointed as rapporteur in CULT
2003/05/12
   EP - Committee referral announced in Parliament, 1st reading/single reading
2003/05/05
   CSL - Debate in Council
Documents
2003/05/05
   CSL - Council Meeting
2003/04/16
   EC - Legislative proposal published

Documents

History

(these mark the time of scraping, not the official date of the change)

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    • body: CSL type: Council Meeting council: Education, Youth, Culture and Sport meeting_id: 2503 url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2503*&MEET_DATE=05/05/2003 date: 2003-05-05T00:00:00
    docs
    • date: 2003-09-24T00:00:00 docs: url: https://dm.eesc.europa.eu/EESCDocumentSearch/Pages/redresults.aspx?k=(documenttype:AC)(documentnumber:1163)(documentyear:2003)(documentlanguage:EN) title: CES1163/2003 url: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:C:2004:010:TOC title: OJ C 010 14.01.2004, p. 0008-0010 type: Economic and Social Committee: opinion, report body: ESC
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    • date: 2003-11-20T00:00:00 docs: title: PE334.047 type: Committee draft report body: EP
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    • date: 2004-02-12T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P5-TA-2004-91 title: T5-0091/2004 title: OJ C 097 22.04.2004, p. 0576-0603 E summary: type: Text adopted by Parliament, 1st reading/single reading body: EP
    • date: 2008-05-08T00:00:00 docs: url: http://www.europarl.europa.eu/RegData/docs_autres_institutions/commission_europeenne/com/2008/0245/COM_COM(2008)0245_EN.pdf title: COM(2008)0245 url: https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=EN&type_doc=COMfinal&an_doc=2008&nu_doc=245 title: EUR-Lex summary: The purpose of this report is to evaluate the results of the MEDIA plus and MEDIA Training programmes. To recall, the MEDIA plus and MEDIA Training programmes covered the years 2001-2006. Their main objective was to boost the competitiveness of the European audiovisual industry and to encourage the distribution of works outside their country of origin. The main findings of the report are as follows: Economic and structural difficulties: the most significant challenge faced by the programme was the entry of ten new EU Member States and their incorporation into the programmes. This enlargement accentuated the heterogeneity of the European market. Investment capacity and state aid are at a much lower level in these countries compared to the rest of Europe. One further major challenge was the rapid development of new technologies – digital technology in particular. This made the situation concerning European film distribution worrying. Digital copies of films exist, but European films are not well represented on digital broadcasting platforms. The report finds that the European audiovisual market is still very fragmented – largely due the linguistic and cultural diversity of the different EU Member States. Similarly the production sector remains very fragmented characterised by poorly integrated, small structures whose survival hangs in the balance. The lack of training for European audiovisual professionals is also a worrying trend. Not enough resources are dedicated to project development - such as writing, financing arrangements and drawing up marketing plans. This stage, nevertheless remains vital for the quality and export potential of works. At the consumer stage the distribution sector remains fragmented along national lines and its competitiveness – both globally and within the EU is, as a result, weak. General conclusions for the 2001 -2006 period: generally speaking, the report finds that the programme has contributed effectively to increased training, the development of a European dimension to certain works (including the pre-production phase), improved competitiveness; and the distribution of works. Thus, the non-financial effects of the MEDIA programme have had a lasting, structured impact on the whole sector and the distribution of works depend directly on continued European financing. The report finds that the decentralised MEDIA setup appears to be an efficient way of developing knowledge about the programme– although efficiency depends very much on the persons in charge. The most striking effects of the programme are those of a qualitative nature namely building networks, joint collaborations, increasing market knowledge and increasing awareness of European products on international markets. Withdrawing support could lead to the disappearance of certain types of training, a reduced transnational distribution of works and less investment in works from countries with a low production capacity where MEDIA is a vital element in the financing of works. Recommendations: the report also sets out a number of Recommendations. In short, they are: To focus on adapting to the market: for example, by allowing the programme to adapt to changes; finding way of anticipating sector changes; introducing a system of indicators for following up the programme’s performance; and monitoring the market. To adapt the action plan to the limitations faced by users: for example, by rethinking and simplifying the means of accessing the programme; adapting the intervention measures to the temporary nature of the sector; and by focusing on MEDIA’s human and organisational resources. To exploit the network’s potential: for example, by developing a tool for measuring performance; and by providing MEDIA desks with effective tools and resources. To the aims and methods of the market in order to increase their relevance and effectiveness: for example, to maintain momentum in terms of re-balancing the markets; and to revisit the relevant geographical level for certain lines of actions – such as selective distribution, automatic distribution, sales agent etc. To conclude, the interim and final evaluations of the MEDIA Plus and MEDIA Training programme confirm the positive results of the programmes on the audiovisual sector. They reaffirm both their relevance and objectives, Furthermore, the evaluations confirm that Community action offers added value to the MEDIA sector. The report, therefore, finds that the programmes should be maintained, whilst adapting to changes in market requirements, which is precisely what the new MEDIA 2007 programme sets out to do. type: Follow-up document body: EC
    events
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    • date: 2003-05-05T00:00:00 type: Debate in Council body: CSL docs: url: http://register.consilium.europa.eu/content/out?lang=EN&typ=SET&i=SMPL&ROWSPP=25&RESULTSET=1&NRROWS=500&DOC_LANCD=EN&ORDERBY=DOC_DATE+DESC&CONTENTS=2503*&MEET_DATE=05/05/2003 title: 2503
    • date: 2003-05-12T00:00:00 type: Committee referral announced in Parliament, 1st reading/single reading body: EP
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    • date: 2004-01-27T00:00:00 type: Committee report tabled for plenary, 1st reading/single reading body: EP docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A5-2004-28&language=EN title: A5-0028/2004
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    • date: 2004-03-12T00:00:00 type: Modified legislative proposal published body: EC docs: url: http://www.europarl.europa.eu/RegData/docs_autres_institutions/commission_europeenne/com/2004/0175/COM_COM(2004)0175_EN.pdf title: COM(2004)0175 url: https://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!DocNumber&lg=EN&type_doc=COMfinal&an_doc=2004&nu_doc=175 title: EUR-Lex summary:
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    • body: CSL type: Council Meeting council: Former Council configuration
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    • date: 2003-04-16T00:00:00 docs: url: http://www.europarl.europa.eu/registre/docs_autres_institutions/commission_europeenne/com/2003/0191/COM_COM(2003)0191_EN.pdf celexid: CELEX:52003PC0191:EN type: Legislative proposal published title: COM(2003)0191 type: Legislative proposal published body: EC commission: DG: url: http://ec.europa.eu/dgs/education_culture/ title: Education and Culture
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    • date: 2003-05-12T00:00:00 body: EP type: Committee referral announced in Parliament, 1st reading/single reading committees: body: EP responsible: False committee_full: Budgets committee: BUDG body: EP responsible: True committee: CULT date: 2003-05-19T00:00:00 committee_full: Culture, Youth, Education, Media and Sport rapporteur: group: PSE name: VELTRONI Walter body: EP responsible: False committee_full: Industry, External Trade, Research, Energy committee: ITRE body: EP responsible: False committee_full: Legal Affairs and Internal Market committee: JURI
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    • date: 2004-03-12T00:00:00 docs: url: http://www.europarl.europa.eu/registre/docs_autres_institutions/commission_europeenne/com/2004/0175/COM_COM(2004)0175_EN.pdf celexid: CELEX:52004PC0175:EN type: Modified legislative proposal published title: COM(2004)0175 type: Modified legislative proposal published body: EC commission: DG: url: http://ec.europa.eu/dgs/education_culture/ title: Education and Culture
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    • date: 2004-04-26T00:00:00 body: EP/CSL type: Act adopted by Council after Parliament's 1st reading
    • date: 2004-04-29T00:00:00 body: EP type: End of procedure in Parliament
    • date: 2004-04-30T00:00:00 type: Final act published in Official Journal docs: url: http://eur-lex.europa.eu/smartapi/cgi/sga_doc?smartapi!celexplus!prod!CELEXnumdoc&lg=EN&numdoc=32004D0846 title: Decision 2004/846 url: http://eur-lex.europa.eu/JOHtml.do?uri=OJ:L:2004:195:SOM:EN:HTML title: OJ L 195 02.06.2004, p. 0002-0002
    • date: 2004-04-30T00:00:00 body: CSL type: Final act signed
    committees
    • body: EP responsible: False committee_full: Budgets committee: BUDG
    • body: EP responsible: True committee: CULT date: 2003-05-19T00:00:00 committee_full: Culture, Youth, Education, Media and Sport rapporteur: group: PSE name: VELTRONI Walter
    • body: EP responsible: False committee_full: Industry, External Trade, Research, Energy committee: ITRE
    • body: EP responsible: False committee_full: Legal Affairs and Internal Market committee: JURI
    links
    European Commission
    other
    • body: CSL type: Council Meeting council: Former Council configuration
    • body: EC dg: url: http://ec.europa.eu/dgs/education_culture/ title: Education and Culture
    procedure
    reference
    2003/0067(COD)
    instrument
    Decision
    legal_basis
    EC Treaty (after Amsterdam) EC 157-p3
    stage_reached
    Procedure completed
    summary
    Amending Decision 2000/821/EC
    subtype
    Legislation
    title
    Programme to encourage the development, distribution and promotion of European audiovisual works (MEDIA Plus - Development, Distribution and Promotion): extension until 2006
    type
    COD - Ordinary legislative procedure (ex-codecision procedure)
    final
    subject
    3.30.01.02 Programmes and actions in audiovisual sector