8 Amendments of Eric ANDRIEU related to 2013/2098(INI)
Amendment 2 #
Motion for a resolution
Heading 1
Heading 1
on regional quality branding: towards best practice in rural economterritorial excellence branding: a new means of governance in rural development policies
Amendment 11 #
Motion for a resolution
Recital C a (new)
Recital C a (new)
Ca. Whereas the border between urban and rural is becoming more and more blurred and peri-urban agriculture is expanding; whereas it is important that as an adjunct to rural development policy, regional policy is also geared towards rural areas in order to support innovative and formative projects there;
Amendment 30 #
Motion for a resolution
Recital H
Recital H
H. wWhereas regional quality branding can contribute to the development of territorial economies, by broadening the concept of quality through the use of schemecoordinating sets of high- quality goods (for the delivery of sets of high-quality god and non-foods) and services which are inextricably interlinked and which embody the specific characteristics of each territory, and in particular its heritage (historical, cultural, geographical, etc.); whereas, as a result, thesesembled together within sets ofthese goods and services come to be seen asare unique, and generatinge revenue at territorial level and opening up new opportunities on local and international markets; whereas the aim of this territorial branding is to identify those territories that have worked together to create common partnerships and synergies in order to exploit their resources in the long term and stimulate their economies, which is vital to quality of life in the countryside and a balanced development of rural and urban areas; whereas territorial excellence branding should not be confused with the quality labels PDO and PGI used for food products, with which far from being incompatible they are on the contrary fully complementary;
Amendment 58 #
Motion for a resolution
Paragraph 4
Paragraph 4
4. Calls on the Member States and their regional authorities to promote more dynamic forms of participatory governance as a way of implementing collective territorial development projects which are not confined to the farming sector but concerning farming through the food and non-food industries, for example regional supply chain projects (short supply chains, food chains, local slaughterhouses, methane production from agricultural biomass projects, green chemistry, bio-based materials, etc.), on the basis of the gradual recognition of the identity of each territory, as defined and informed by its heritage; notes that these forms of governance are based on complex partnerships between actors and bodies, whose work must be coordinated around the concept of territorial excellence branding;
Amendment 65 #
Motion for a resolution
Paragraph 4 a (new)
Paragraph 4 a (new)
4a. Points out that the development of regional supply chains needs to be encouraged by means of collective agricultural or forestry projects involving all parties in the sector and covering the whole process from production to marketing, the objective being to establish added value beneficial to businesses and employment in rural areas, while meeting consumers' expectations;
Amendment 69 #
Motion for a resolution
Paragraph 5
Paragraph 5
5. Points out that the measures taken to coordinate that governance are of decisive importance for the future of territories, in particular the most vulnerable among them; emphasises that they make it possible, by promoting a collective sense of ownership, not only to define the extent and the nature of each territory, but also to organise territories more effectively with a view to identifying the full potential their resources (including latent resources) offer, in the interests of all the actors involved (i.e. the agricultural sector, handicrafts and craftmanship, tourism, heritage, etc.), who are linked by a relationship of interdependence and solidarity; notes that the purpose of this strategic coordination is to tap resources which cannot be exploited by means ofby incorporating and going beyond a sectoral or single-industry approach and instead call for the employment of territorial approaches which generate new revenue at territorial level through the marketing of sets of complementary goods and services which reflect the specific characteristics of each territory; stipulates in this regard that this territorial governance shall back firmly the creation, development and improvement of work to promote farm and food products covered by existing quality systems based on defence of intellectual property, and at the same time as promoting high quality services (which do not benefit from official European recognition), with enhanced mutual promotion of farm produce and services, and all parties demonstrating solidarity so that all goods and services from their own local area are promoted;
Amendment 80 #
Motion for a resolution
Paragraph 6
Paragraph 6
6. Urges the Commission to ensure that future rural development programmes earmark sufficient measures and resources to facilitate these forms of territorial governance by drawing on and strengthening the measures based on collective operations: measures concerning cooperation, coordination, exchanges, networks, innovation and training provided for in the new rural development regulations, training, producer groups, promotion, information and investment, provided for in the new rural development regulations; asks the Commission to ensure through the common strategic framework that eligibility and operating rules for the various structural funds (ERDF, ESF) are harmonised, so that genuinely integrated projects in rural areas may be funded;
Amendment 94 #
Motion for a resolution
Paragraph 7
Paragraph 7
7. Calls on the Commission to develop an approach to the official recognition of regional quality brandingrecognise and promote a new governance for rural areas, around the territorial excellence branding, with the aid of tools in the CAP reform such as the Community initiative LEADER, the technical assistance and networking tools, the EIP, the European evaluation network for rural development, the prize for innovative local cooperation in rural areas, as well as all other tools and means that may prove necessary; this new European territorial governance shall be based on an objective assessment of the governance of the territorial development process, focustaking in particular on the steps taken to incorporateto account the social, economic and environmental dimensions, the diversity of the economic and social actors involved in promoting regional quality branding and the qualidentity ofand the set of specific goods and services which they can offer;able to be developed in each territory.