BETA


2013/2098(INI) Regional branding: towards best practice in rural economies

Progress: Procedure completed

RoleCommitteeRapporteurShadows
Lead AGRI ANDRIEU Eric (icon: S&D S&D) ZVER Milan (icon: PPE PPE), JOHANSSON Kent (icon: ALDE ALDE), RUBIKS Alfreds (icon: GUE/NGL GUE/NGL)
Committee Opinion TRAN RUBIKS Alfreds (icon: GUE/NGL GUE/NGL) Inés AYALA SENDER (icon: S&D S&D), Michel DANTIN (icon: PPE PPE), Gesine MEISSNER (icon: ALDE ALDE)
Committee Opinion REGI VLASÁK Oldřich (icon: ECR ECR)
Lead committee dossier:
Legal Basis:
RoP 052

Events

2014/05/26
   EC - Commission response to text adopted in plenary
Documents
2014/01/14
   EP - Results of vote in Parliament
2014/01/14
   EP - Decision by Parliament, 1st reading/single reading
Details

The European Parliament adopted by 532 votes to 66 with 31 abstentions on regional branding: towards best practice in rural economies.

Parliament emphasised that agricultural regions played a multifunctional role involving not only agricultural development but also other economic and social activities revolving around local skills, know-how and investment in the pinpointing and harnessing of all local assets and resources. It welcomed the integrated approach to territorial development outlined in the future framework regulation on regional policy , noting the need for coordination and consistency between the various European funds as a way of guaranteeing harmonious, sustainable and balanced territorial development. It called on Member States to implement the concept of ‘community-led local development’. Although territorial quality branding was intended to drive a territorial value creation process seeking to encompass products and services within a perspective of identity and social responsibility and to complement the existing origin-related agri-foodstuff quality labelling schemes, branding of this kind goes further in that it applies across the board to all products, goods, and services in a given territory and to the management model used by businesses, institutions, and local actors in that territory.

Parliament stressed the need for more dynamic forms of participatory governance as a way of implementing common territorial development projects able to cover all economic sectors, including tourism. Parliament noted that closer coordination of local actors could help strengthen rural economies, and that the purpose of strategic coordination was to tap resources by incorporating and going beyond a sectoral or single-industry approach and instead calling for the employment of territorial approaches which generated new revenue through the marketing of sets of complementary goods and services which reflected the specific characteristics of each territory. Members called for greater attention to be paid to regional branding initiatives as a possible common theme in European territorial cooperation and European funding initiatives.

Parliament went on to call on the Commission to include various forms of tourism involving rural activities in related programmes such as European Destinations of Excellence (EDEN) and Calypso, and stressed the need for targeted initiatives and programmes to promote rural tourism activities . The Commission and Member States were also asked to ensure that future rural development programmes provided for appropriate measures and sufficient resources to facilitate good governance by strengthening the measures based on collective operations: measures concerning cooperation, coordination, exchanges, networks, innovation, training, producer groups, promotion, information and investment, provided for in the new rural development regulations.

Taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe, Members called for an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes. Parliament maintained that the concept of regional branding should be clearly defined , taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level.

Lastly, Parliament invited the Commission to support Member States’ efforts in promoting new forms of cooperation for rural areas, around the territorial excellence branding, with the aid of tools included in the CAP reform such as the Union’s LEADER initiative, and the European Innovation Partnership (EIP).

Documents
2014/01/14
   EP - End of procedure in Parliament
2013/12/10
   EP - Committee report tabled for plenary, single reading
Details

The Committee on Agriculture and Rural Development adopted the own-initiative report by Eric Andrieu (ALDE, FR) on regional branding: towards best practice in rural economies. It welcomed the integrated approach to territorial development outlined in the future framework regulation on regional policy , noting the need for coordination and consistency between the various European funds as a way of guaranteeing harmonious, sustainable and balanced territorial development. It also welcomed the concept of ‘community-led local development’ and called on Member States to implement this concept and to remove any hindrances to managing this innovative new approach. Although territorial quality branding was intended to drive a territorial value creation process seeking to encompass products and services within a perspective of identity and social responsibility and to complement the existing origin-related agri-foodstuff quality labelling schemes, branding of this kind goes further in that it applies across the board to all products, goods, and services in a given territory and to the management model used by businesses, institutions, and local actors in that territory.

Member States and their regional authorities were asked to promote more dynamic forms of participatory governance as a way of implementing common territorial development projects able to cover all economic sectors, including tourism. The report noted that closer coordination of local actors could help strengthen rural economies, and that the purpose of strategic coordination was to tap resources by incorporating and going beyond a sectoral or single- industry approach and instead calling for the employment of territorial approaches which generated new revenue through the marketing of sets of complementary goods and services which reflected the specific characteristics of each territory. Members called for greater attention to be paid to regional branding initiatives as a possible common theme in European territorial cooperation and European funding initiatives.

The report went on to call on the Commission to include various forms of tourism involving rural activities in related measures and programmes such as European Destinations of Excellence (EDEN) and Calypso, and stressed the need for targeted initiatives and programmes to promote rural tourism activities . The Commission and Member States were also asked to ensure that future rural development programmes provided for appropriate measures and sufficient resources to facilitate good governance by strengthening the measures based on collective operations: measures concerning cooperation, coordination, exchanges, networks, innovation, training, producer groups, promotion, information and investment, provided for in the new rural development regulations.

Taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe Members called on the Commission to draw up an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes. They maintained that the concept of regional branding should be clearly defined , taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level.

Documents
2013/11/26
   EP - Vote in committee, 1st reading/single reading
2013/11/11
   EP - Committee opinion
Documents
2013/10/16
   EP - Committee opinion
Documents
2013/10/16
   EP - Amendments tabled in committee
Documents
2013/07/25
   EP - Committee draft report
Documents
2013/06/20
   EP - RUBIKS Alfreds (GUE/NGL) appointed as rapporteur in TRAN
2013/06/19
   EP - VLASÁK Oldřich (ECR) appointed as rapporteur in REGI
2013/06/10
   EP - Committee referral announced in Parliament, 1st reading/single reading
2013/03/05
   EP - ANDRIEU Eric (S&D) appointed as rapporteur in AGRI

Documents

Votes

A7-0456/2013 - Eric Andrieu - Résolution

2014/01/14 Outcome: +: 532, -: 66, 0: 31
DE IT FR ES PL RO BE HU EL PT BG AT SE IE FI SK HR NL LV LU SI LT CZ EE MT ?? CY DK GB
Total
79
61
59
41
42
22
21
20
19
19
14
15
18
12
12
11
12
24
8
6
6
7
19
4
4
2
3
9
60
icon: PPE PPE
227

Luxembourg PPE

3

Czechia PPE

2

Estonia PPE

For (1)

1

Malta PPE

For (1)

1

PPE

1

Cyprus PPE

1
icon: S&D S&D
163

Bulgaria S&D

2

Ireland S&D

2

Finland S&D

2

Netherlands S&D

3

Latvia S&D

1

Luxembourg S&D

For (1)

1

Lithuania S&D

1

Estonia S&D

For (1)

1

Cyprus S&D

1
icon: ALDE ALDE
70

Spain ALDE

1

Greece ALDE

1

Austria ALDE

1

Latvia ALDE

For (1)

1

Luxembourg ALDE

For (1)

1

Slovenia ALDE

2

Lithuania ALDE

1

Estonia ALDE

1
3
icon: Verts/ALE Verts/ALE
46

Greece Verts/ALE

1

Portugal Verts/ALE

For (1)

1

Austria Verts/ALE

2
3

Finland Verts/ALE

2

Netherlands Verts/ALE

2

Latvia Verts/ALE

1

Luxembourg Verts/ALE

For (1)

1

Estonia Verts/ALE

For (1)

1

United Kingdom Verts/ALE

4
icon: GUE/NGL GUE/NGL
31

Spain GUE/NGL

For (1)

1

Greece GUE/NGL

3
4

Sweden GUE/NGL

Abstain (1)

1

Ireland GUE/NGL

For (1)

1

Croatia GUE/NGL

1

Netherlands GUE/NGL

Against (1)

2

Latvia GUE/NGL

For (1)

1

Cyprus GUE/NGL

Against (1)

1

United Kingdom GUE/NGL

1
icon: EFD EFD
24

Belgium EFD

For (1)

1

Greece EFD

2

Finland EFD

For (1)

1

Slovakia EFD

For (1)

1

Netherlands EFD

Abstain (1)

1

Lithuania EFD

For (1)

1

Denmark EFD

Against (1)

1
icon: NI NI
22

Italy NI

2

France NI

2

Spain NI

1

Romania NI

1

Belgium NI

For (1)

1

Hungary NI

2

Bulgaria NI

1

Austria NI

Abstain (1)

2

Ireland NI

For (1)

1

NI

For (1)

1

United Kingdom NI

3
icon: ECR ECR
46

Italy ECR

Against (1)

2

Belgium ECR

Against (1)

1

Hungary ECR

Against (1)

1

Croatia ECR

Against (1)

1

Netherlands ECR

Against (1)

1

Latvia ECR

Against (1)

1

Lithuania ECR

Against (1)

1
AmendmentsDossier
167 2013/2098(INI)
2013/09/26 REGI 31 amendments...
source: PE-519.752
2013/10/08 TRAN 36 amendments...
source: PE-521.503
2013/10/16 AGRI 100 amendments...
source: PE-521.502

History

(these mark the time of scraping, not the official date of the change)

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New
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activities
  • date: 2013-06-10T00:00:00 body: EP type: Committee referral announced in Parliament, 1st reading/single reading committees: body: EP shadows: group: PPE name: ZVER Milan group: ALDE name: JOHANSSON Kent group: GUE/NGL name: RUBIKS Alfreds responsible: True committee: AGRI date: 2013-03-05T00:00:00 committee_full: Agriculture and Rural Development rapporteur: group: S&D name: ANDRIEU Eric body: EP responsible: False committee: REGI date: 2013-06-19T00:00:00 committee_full: Regional Development rapporteur: group: ECR name: VLASÁK Oldřich body: EP responsible: False committee: TRAN date: 2013-06-20T00:00:00 committee_full: Transport and Tourism rapporteur: group: GUE/NGL name: RUBIKS Alfreds
  • date: 2013-11-26T00:00:00 body: EP type: Vote in committee, 1st reading/single reading committees: body: EP shadows: group: PPE name: ZVER Milan group: ALDE name: JOHANSSON Kent group: GUE/NGL name: RUBIKS Alfreds responsible: True committee: AGRI date: 2013-03-05T00:00:00 committee_full: Agriculture and Rural Development rapporteur: group: S&D name: ANDRIEU Eric body: EP responsible: False committee: REGI date: 2013-06-19T00:00:00 committee_full: Regional Development rapporteur: group: ECR name: VLASÁK Oldřich body: EP responsible: False committee: TRAN date: 2013-06-20T00:00:00 committee_full: Transport and Tourism rapporteur: group: GUE/NGL name: RUBIKS Alfreds
  • date: 2013-12-10T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A7-2013-0456&language=EN type: Committee report tabled for plenary, single reading title: A7-0456/2013 body: EP type: Committee report tabled for plenary, single reading
  • date: 2014-01-14T00:00:00 docs: url: http://www.europarl.europa.eu/oeil/popups/sda.do?id=23816&l=en type: Results of vote in Parliament title: Results of vote in Parliament url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P7-TA-2014-0017 type: Decision by Parliament, 1st reading/single reading title: T7-0017/2014 body: EP type: Results of vote in Parliament
commission
  • body: EC dg: Agriculture and Rural Development commissioner: CIOLOŞ Dacian
committees/0
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EP
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False
committee_full
Agriculture and Rural Development
committee
AGRI
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2013-03-05T00:00:00
rapporteur
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committee_full
Agriculture and Rural Development
rapporteur
group: S&D name: ANDRIEU Eric
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Transport and Tourism
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TRAN
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docs
  • date: 2013-07-25T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=COMPARL&mode=XML&language=EN&reference=PE506.226 title: PE506.226 type: Committee draft report body: EP
  • date: 2013-10-16T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=COMPARL&mode=XML&language=EN&reference=PE516.946&secondRef=02 title: PE516.946 committee: REGI type: Committee opinion body: EP
  • date: 2013-10-16T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=COMPARL&mode=XML&language=EN&reference=PE521.502 title: PE521.502 type: Amendments tabled in committee body: EP
  • date: 2013-11-11T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=COMPARL&mode=XML&language=EN&reference=PE516.979&secondRef=02 title: PE516.979 committee: TRAN type: Committee opinion body: EP
  • date: 2014-05-26T00:00:00 docs: url: /oeil/spdoc.do?i=23816&j=0&l=en title: SP(2014)320 type: Commission response to text adopted in plenary
events
  • date: 2013-06-10T00:00:00 type: Committee referral announced in Parliament, 1st reading/single reading body: EP
  • date: 2013-11-26T00:00:00 type: Vote in committee, 1st reading/single reading body: EP
  • date: 2013-12-10T00:00:00 type: Committee report tabled for plenary, single reading body: EP docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A7-2013-0456&language=EN title: A7-0456/2013 summary: The Committee on Agriculture and Rural Development adopted the own-initiative report by Eric Andrieu (ALDE, FR) on regional branding: towards best practice in rural economies. It welcomed the integrated approach to territorial development outlined in the future framework regulation on regional policy , noting the need for coordination and consistency between the various European funds as a way of guaranteeing harmonious, sustainable and balanced territorial development. It also welcomed the concept of ‘community-led local development’ and called on Member States to implement this concept and to remove any hindrances to managing this innovative new approach. Although territorial quality branding was intended to drive a territorial value creation process seeking to encompass products and services within a perspective of identity and social responsibility and to complement the existing origin-related agri-foodstuff quality labelling schemes, branding of this kind goes further in that it applies across the board to all products, goods, and services in a given territory and to the management model used by businesses, institutions, and local actors in that territory. Member States and their regional authorities were asked to promote more dynamic forms of participatory governance as a way of implementing common territorial development projects able to cover all economic sectors, including tourism. The report noted that closer coordination of local actors could help strengthen rural economies, and that the purpose of strategic coordination was to tap resources by incorporating and going beyond a sectoral or single- industry approach and instead calling for the employment of territorial approaches which generated new revenue through the marketing of sets of complementary goods and services which reflected the specific characteristics of each territory. Members called for greater attention to be paid to regional branding initiatives as a possible common theme in European territorial cooperation and European funding initiatives. The report went on to call on the Commission to include various forms of tourism involving rural activities in related measures and programmes such as European Destinations of Excellence (EDEN) and Calypso, and stressed the need for targeted initiatives and programmes to promote rural tourism activities . The Commission and Member States were also asked to ensure that future rural development programmes provided for appropriate measures and sufficient resources to facilitate good governance by strengthening the measures based on collective operations: measures concerning cooperation, coordination, exchanges, networks, innovation, training, producer groups, promotion, information and investment, provided for in the new rural development regulations. Taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe Members called on the Commission to draw up an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes. They maintained that the concept of regional branding should be clearly defined , taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level.
  • date: 2014-01-14T00:00:00 type: Results of vote in Parliament body: EP docs: url: https://oeil.secure.europarl.europa.eu/oeil/popups/sda.do?id=23816&l=en title: Results of vote in Parliament
  • date: 2014-01-14T00:00:00 type: Decision by Parliament, 1st reading/single reading body: EP docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P7-TA-2014-0017 title: T7-0017/2014 summary: The European Parliament adopted by 532 votes to 66 with 31 abstentions on regional branding: towards best practice in rural economies. Parliament emphasised that agricultural regions played a multifunctional role involving not only agricultural development but also other economic and social activities revolving around local skills, know-how and investment in the pinpointing and harnessing of all local assets and resources. It welcomed the integrated approach to territorial development outlined in the future framework regulation on regional policy , noting the need for coordination and consistency between the various European funds as a way of guaranteeing harmonious, sustainable and balanced territorial development. It called on Member States to implement the concept of ‘community-led local development’. Although territorial quality branding was intended to drive a territorial value creation process seeking to encompass products and services within a perspective of identity and social responsibility and to complement the existing origin-related agri-foodstuff quality labelling schemes, branding of this kind goes further in that it applies across the board to all products, goods, and services in a given territory and to the management model used by businesses, institutions, and local actors in that territory. Parliament stressed the need for more dynamic forms of participatory governance as a way of implementing common territorial development projects able to cover all economic sectors, including tourism. Parliament noted that closer coordination of local actors could help strengthen rural economies, and that the purpose of strategic coordination was to tap resources by incorporating and going beyond a sectoral or single-industry approach and instead calling for the employment of territorial approaches which generated new revenue through the marketing of sets of complementary goods and services which reflected the specific characteristics of each territory. Members called for greater attention to be paid to regional branding initiatives as a possible common theme in European territorial cooperation and European funding initiatives. Parliament went on to call on the Commission to include various forms of tourism involving rural activities in related programmes such as European Destinations of Excellence (EDEN) and Calypso, and stressed the need for targeted initiatives and programmes to promote rural tourism activities . The Commission and Member States were also asked to ensure that future rural development programmes provided for appropriate measures and sufficient resources to facilitate good governance by strengthening the measures based on collective operations: measures concerning cooperation, coordination, exchanges, networks, innovation, training, producer groups, promotion, information and investment, provided for in the new rural development regulations. Taking account of the proliferation of multiple labels and regional brandings regarding food products in Europe, Members called for an inventory of brands with specific regional features, in order to avoid any possible negative effects on the quality schemes. Parliament maintained that the concept of regional branding should be clearly defined , taking into account the favourable experience with existing quality labels (PDO, AOC, PGI), and that coordinated strategies should be drawn up to avoid duplication and overlapping, proceeding from a shared common approach based on a framework to be laid down at EU level. Lastly, Parliament invited the Commission to support Member States’ efforts in promoting new forms of cooperation for rural areas, around the territorial excellence branding, with the aid of tools included in the CAP reform such as the Union’s LEADER initiative, and the European Innovation Partnership (EIP).
  • date: 2014-01-14T00:00:00 type: End of procedure in Parliament body: EP
links
other
  • body: EC dg: url: http://ec.europa.eu/dgs/agriculture/ title: Agriculture and Rural Development commissioner: CIOLOŞ Dacian
procedure/Modified legal basis
Old
Rules of Procedure of the European Parliament EP 150
New
Rules of Procedure EP 150
procedure/dossier_of_the_committee
Old
AGRI/7/12107
New
  • AGRI/7/12107
procedure/legal_basis/0
Rules of Procedure EP 052
procedure/legal_basis/0
Rules of Procedure of the European Parliament EP 052
procedure/subject
Old
  • 3.10.02 Processed products, agri-foodstuffs
  • 3.10.03 Marketing and trade of agricultural products and livestock
  • 4.50 Tourism
  • 4.70 Regional policy
New
3.10.02
Processed products, agri-foodstuffs
3.10.03
Marketing and trade of agricultural products and livestock
4.50
Tourism
4.70
Regional policy
activities
  • date: 2013-06-10T00:00:00 body: EP type: Committee referral announced in Parliament, 1st reading/single reading committees: body: EP shadows: group: PPE name: ZVER Milan group: ALDE name: JOHANSSON Kent group: GUE/NGL name: RUBIKS Alfreds responsible: True committee: AGRI date: 2013-03-05T00:00:00 committee_full: Agriculture and Rural Development rapporteur: group: S&D name: ANDRIEU Eric body: EP responsible: False committee: REGI date: 2013-06-19T00:00:00 committee_full: Regional Development rapporteur: group: ECR name: VLASÁK Oldřich body: EP responsible: False committee: TRAN date: 2013-06-20T00:00:00 committee_full: Transport and Tourism rapporteur: group: GUE/NGL name: RUBIKS Alfreds
  • date: 2013-11-26T00:00:00 body: EP type: Vote in committee, 1st reading/single reading committees: body: EP shadows: group: PPE name: ZVER Milan group: ALDE name: JOHANSSON Kent group: GUE/NGL name: RUBIKS Alfreds responsible: True committee: AGRI date: 2013-03-05T00:00:00 committee_full: Agriculture and Rural Development rapporteur: group: S&D name: ANDRIEU Eric body: EP responsible: False committee: REGI date: 2013-06-19T00:00:00 committee_full: Regional Development rapporteur: group: ECR name: VLASÁK Oldřich body: EP responsible: False committee: TRAN date: 2013-06-20T00:00:00 committee_full: Transport and Tourism rapporteur: group: GUE/NGL name: RUBIKS Alfreds
  • date: 2013-12-10T00:00:00 docs: url: http://www.europarl.europa.eu/sides/getDoc.do?type=REPORT&mode=XML&reference=A7-2013-0456&language=EN type: Committee report tabled for plenary, single reading title: A7-0456/2013 body: EP type: Committee report tabled for plenary, single reading
  • date: 2014-01-14T00:00:00 docs: url: http://www.europarl.europa.eu/oeil/popups/sda.do?id=23816&l=en type: Results of vote in Parliament title: Results of vote in Parliament url: http://www.europarl.europa.eu/sides/getDoc.do?type=TA&language=EN&reference=P7-TA-2014-0017 type: Decision by Parliament, 1st reading/single reading title: T7-0017/2014 body: EP type: Results of vote in Parliament
committees
  • body: EP shadows: group: PPE name: ZVER Milan group: ALDE name: JOHANSSON Kent group: GUE/NGL name: RUBIKS Alfreds responsible: True committee: AGRI date: 2013-03-05T00:00:00 committee_full: Agriculture and Rural Development rapporteur: group: S&D name: ANDRIEU Eric
  • body: EP responsible: False committee: REGI date: 2013-06-19T00:00:00 committee_full: Regional Development rapporteur: group: ECR name: VLASÁK Oldřich
  • body: EP responsible: False committee: TRAN date: 2013-06-20T00:00:00 committee_full: Transport and Tourism rapporteur: group: GUE/NGL name: RUBIKS Alfreds
links
other
  • body: EC dg: url: http://ec.europa.eu/dgs/agriculture/ title: Agriculture and Rural Development commissioner: CIOLOŞ Dacian
procedure
dossier_of_the_committee
AGRI/7/12107
reference
2013/2098(INI)
title
Regional branding: towards best practice in rural economies
legal_basis
Rules of Procedure of the European Parliament EP 052
stage_reached
Procedure completed
subtype
Initiative
Modified legal basis
Rules of Procedure of the European Parliament EP 150
type
INI - Own-initiative procedure
subject