6 Amendments of Marco ZULLO related to 2020/2019(INL)
Amendment 27 #
Draft opinion
Paragraph 2
Paragraph 2
2. Welcomes efforts to bring transparency to advertising online and considers that further clarity and guidance islegislative measures are needed as regards professional diligence and to establish the obligations for platforms, including the obligation to identify those paying, directly or indirectly, for advertising, and those benefitting from a better positioning in a ranking of search results as a result of a payment; believes that where advertisers and intermediaries are established in a third country, they should designate a legal representative, established in the Union, who can be held accountable for the content of advertisements, in order to allow for consumer redress in the case of false or misleading advertisements;
Amendment 38 #
Draft opinion
Paragraph 3
Paragraph 3
3. Asks the Commission to clarify what sanctions or other restrictions those advertisement intermediaries and platforms should be subject to if they knowingly accept false or misleading advertisements; believes that online platforms should actively monitor the advertisements shown on their sites as well as fake reviews, in order to ensure they do not profit from false or misleading advertisements, including from influencer marketing content which is not being disclosed as sponsored; believes that platforms should also protect consumers from unsolicited commercial communications; underlines that advertisements for commercial products and services, and advertisements of a political or other nature are different in form and function and therefore should be subject to different guidelines and rules;
Amendment 45 #
Draft opinion
Paragraph 3 a (new)
Paragraph 3 a (new)
3a. Considers that the lack of transparency in the use of ‘chatbots’ is likely to cause difficulties for certain categories of particularly vulnerable people;
Amendment 47 #
Draft opinion
Paragraph 3 b (new)
Paragraph 3 b (new)
3b. Urges the Commission to introduce a requirement for websites and social media accounts to clearly and unequivocally state whether the user is interacting with artificial intelligence algorithms simulating a human conversation;
Amendment 49 #
Draft opinion
Paragraph 3 c (new)
Paragraph 3 c (new)
3c. Urges the Commission to assess the requirement for influencers to communicate in a clear, intelligible and visible manner at the start of the post whether the influencer was paid, directly or indirectly, or received products free of charge or at a discount for that post;
Amendment 50 #
Draft opinion
Paragraph 3 d (new)
Paragraph 3 d (new)
3d. Calls on the Commission to promote technologies which protect the privacy of users in advertising, with a particular focus on the most vulnerable groups;