16 Amendments of Arba KOKALARI related to 2021/0381(COD)
Amendment 153 #
Proposal for a regulation
Recital 5
Recital 5
(5) In the context of political advertising, targeting techniques are frequently used. Targeting or amplification techniques should be understood as techniques that are used either to address a tailored political advertisement only to a specific person or group of persons or to increase the circulation, reach or visibility of a political advertisement. Given the power and the potential for the misuse of personal data of targeting, including through microtargeting and other advanced techniques, such techniques may present particular threats to legitimate public interests, such as fairness, equal opportunities and transparency in the electoral process and the fundamental right to be informed in an objective, transparent and pluralistic wayin certain cases have a negative impact on the electoral process and the fundamental right to be informed in an objective, transparent and pluralistic way. However, targeting and amplification techniques also have benefits to democracy, political participation and the right to be informed.
Amendment 175 #
Proposal for a regulation
Recital 16
Recital 16
(16) The definition of political advertising should include advertising published or disseminated directly or indirectly by or published or disseminated directly or indirectly for or on behalf of a political actor. Since advertisements by, for or on behalf of a political actor cannot be detached from their activity in their role as political actor, they can be presumed to be liable to influence the political debate, except for messages of purely private or purely commercial nature, and of any editorial content, even when it is political, but is under a media service provider in print.
Amendment 189 #
Proposal for a regulation
Recital 19
Recital 19
(19) Political views expressed in the programmes of audiovisual linear broadcasts or published in printed media without direct payment or equivalent remuneration should not be covered by this Regulation. The Regulation shall not affect the media's editorial freedom or freedom of speech.
Amendment 221 #
Proposal for a regulation
Recital 38
Recital 38
(38) Transparency of political advertising should enable citizens to understand that they are confronted with a political advertisement. Political advertising publishers should ensuremake resonable efforts for the publication in connection to each political advertisement of a clear statement to the effect that it is a political advertisement and of the identity of its sponsor. Where appropriate, the name of the sponsor could include a political logo. Political advertising publishers should make use of labelling which is effective, taking into account developments in relevant scientific research and best practice on the provision of transparency through the labelling of advertising. They should also ensure the publication in connection to each political advertisement of information to enable the wider context of the political advertisement and its aims to be understood, which can either be included in the advertisement itself, or be provided by the publisher on its website, accessible through a link or equivalent clear and user-friendly direction included in the advertisement.
Amendment 279 #
Proposal for a regulation
Article 1 – paragraph 2
Article 1 – paragraph 2
2. This Regulation shall apply to political advertising prepared, placed, promoted, published or disseminated in the Union, or directed to individuals in one or several Member States, irrespective of the place of establishment of the advertising services provider, and irrespective of the means used.
Amendment 299 #
Proposal for a regulation
Article 2 – paragraph 1 – point 2 – introductory part
Article 2 – paragraph 1 – point 2 – introductory part
2. ‘political advertising’ means the preparation, placement, promotion, publication or dissemination, by any means, of a message and is not a part of editorial content under the editorial responsibility of a media service provider in print:
Amendment 374 #
Proposal for a regulation
Article 5 – paragraph 2
Article 5 – paragraph 2
2. Providers of political advertising services shall ensuremake resonable efforts that the contractual arrangements concluded for the provision of a political advertising service specify how the relevant provisions of this Regulation are complied with.
Amendment 380 #
Proposal for a regulation
Article 6 – paragraph 1 – introductory part
Article 6 – paragraph 1 – introductory part
1. Providers of political advertising services shall retain information, only to the extent absolutely necessary, they collect in the provision of their services, on the following:
Amendment 394 #
Proposal for a regulation
Article 6 – paragraph 3
Article 6 – paragraph 3
3. Providers of political advertising services shall take resonable efforts to ensure that the information referred to in paragraph 1 is communicated to the political advertising publisher which will disseminate the political advertisement to enable political advertising publishers to comply with their obligations under this Regulation. That information shall be transmitted, in a timely and accurate manner in accordance with best practice and industry standards, by means of a standardised automated process where technically possible. Political advertising publishers shall not be directly liable if the provider has given clearly incorrect information .
Amendment 443 #
Proposal for a regulation
Article 7 – paragraph 3
Article 7 – paragraph 3
3. Political advertising publishers shall make reasonable efforts to ensure that the information referred to in paragraph 1 and 2 is complete, and where they find this is not the case, they shall not make available the political advertisemen. It shall be the sponsor's responsibility to ensure that the information provided to the advertiser is correct.
Amendment 448 #
4. Transparency notices shall be kept up to date and presented in a format which is easily accessible and, where technically possible, machine readable, clearly visible and user friendly, including through the use of plain language. The information shall be published by the political advertising publisher , if the publisher is a very large online platform as defined by Article 25 of Regulation (EU) 2021/xxx [the Digital Service Act].with the political advertisement from its first publication until one year after its last publication.
Amendment 456 #
Proposal for a regulation
Article 7 – paragraph 5
Article 7 – paragraph 5
5. Political advertising publishers that is a very large online platform as defined by the Article 25 of Regulation (EU) 2021/xxx [the Digital Service Act]. shall retain their transparency notices together with any modifications for a period of five years after the end of the period referred to in paragraph 4.
Amendment 524 #
Proposal for a regulation
Article 10 – paragraph 2
Article 10 – paragraph 2
2. Upon receipt of a request pursuant to paragraph 1, providers of political advertising services shall, within twofive working days, acknowledge receipt of that request and inform the authority of the steps taken to comply with it. The relevant service provider shall provide the requested information within ten working days.
Amendment 529 #
Proposal for a regulation
Article 11 – paragraph 1 – introductory part
Article 11 – paragraph 1 – introductory part
1. Providers of political advertising services shall take the appropriate and resonable measures to transmit the information referred to in Article 6 to interested entities upon request and without costs.
Amendment 537 #
Proposal for a regulation
Article 11 – paragraph 3
Article 11 – paragraph 3
3. Following a request from an interested entity, the service provider shall make bestresonable efforts to provide the requested information or its reasoned response under paragraph 5, within one month.
Amendment 544 #
Proposal for a regulation
Article 11 – paragraph 6
Article 11 – paragraph 6
6. Where requests under paragraph 1 are repetitive and their processing involves significant costs, the service provider may charge a reasonable and proportionate fee, which in any event shall not exceed the administrative costs of providing the information requested.