Activities of Eva-Britt SVENSSON related to 2008/2038(INI)
Plenary speeches (2)
How marketing and advertising affect equality between women and men (debate)
How marketing and advertising affect equality between women and men (debate)
Reports (1)
REPORT on how marketing and advertising affect equality between women and men PDF (151 KB) DOC (83 KB)
Amendments (14)
Amendment 6 #
Motion for a resolution
Citation 3 d (new)
Citation 3 d (new)
- having regard to the Communication of 1 March 2006 from the Commission on a roadmap for equality between women and men 2006-2010 (COM(2006) 92),
Amendment 35 #
Motion for a resolution
Recital H
Recital H
H. whereas gender stereotyping in advertising not only restricts individuals to playing various predetermined roles, but also excludes individuals who do not fit the norm, such as men and women with disabilities, men and women of ethnic minorities, and non-heterosexuals,
Amendment 36 #
Motion for a resolution
Recital H a (new)
Recital H a (new)
Ha. whereas representing gender is linked to representing sexuality, the persistence of representations of heterosexual nuclear family in advertising contributes to gender stereotyping and the production of a complementary idea of femininity and masculinity,
Amendment 37 #
Motion for a resolution
Recital H b (new)
Recital H b (new)
Hb. whereas advertising contributes to the prevalence of unhealthy beauty ideals, thus influencing the body image of women and men, with the possible consequence of increase in anorexia and other eating disorders having impact on public health,
Amendment 38 #
Motion for a resolution
Recital H c (new)
Recital H c (new)
Hc. whereas advertising contributes to the sexualisation of the public sphere in a way which objectifies human beings; in particular the images of women and girls, including women of ethnic minorities, are often constructed in a sexualised and objectifying manner that lowers their social value,
Amendment 48 #
Motion for a resolution
Recital K
Recital K
K. whereas all fields of advertising present a more or less blatant concept of what is 'masculine' and what is 'feminine' and that certain areas of society are 'naturally' weighted towards men or women; and that activities are given a social value, which is generally inferior for activities considered as "feminine", whereas this concept is counterproductive and goes some way to dividing work in the private sphere and on the labour market into activities and professions by gender, with women g“enerallycouraged” to take a larger part on unpaid activities and earning less than men on the labour market,
Amendment 59 #
Motion for a resolution
Recital N
Recital N
N. whereas children are a particularly vulnerable group that places its trust not just in authority but also in characters from myths, TV programmes, picture-books including education material, TV games, toy advertising, etc.; whereas children learn by imitation and mimicking what they have just experienced; whereas gender stereotyping in advertising is for that reason not just a restraint on individual development but also one of the direct causes of an individual being implicated from an early age in lifelong discrimination in which a person's gender dictates what is possible and what is not,
Amendment 62 #
Motion for a resolution
Recital O
Recital O
O. whereas TVaudiovisual advertising is omnipresent in our daily lives; whereas, regardless of our age and gender, we are exposed to commercial breaks in daily TV programmes; whereas it is of particular importance that TV advertising be subject to ethically and/or legally binding rules to prevent adverts communicating gender stereotypes and sex-based discrimination as well as incitement to violence and to sexism,
Amendment 72 #
Motion for a resolution
Recital O a (new)
Recital O a (new)
Oa. whereas it is also of great importance to industry and enterprises that gender stereotyping should not occur in advertising, as more and more aware consumers will opt to refrain from buying products whose advertising is regarded as gender-stereotyped or discriminatory,
Amendment 77 #
Motion for a resolution
Paragraph 6
Paragraph 6
6. Reminds the EU institutions and Member States of the commitments made at international level and guidelines adopted through various Community programmes and policy documents/guidelines focussing on gender equality;
Amendment 79 #
Motion for a resolution
Paragraph 6 a (new)
Paragraph 6 a (new)
6a. Calls on the EU institutions to monitor the implementation of existing provisions in European law on sex discrimination and incitement to hatred on the grounds of sex;
Amendment 80 #
Motion for a resolution
Paragraph 6 b (new)
Paragraph 6 b (new)
6b. Calls on the EU institutions and Member States to develop awareness actions on Zero-tolerance across the EU for sexist insults or degrading images of women in the media;
Amendment 81 #
Motion for a resolution
Paragraph 6 c (new)
Paragraph 6 c (new)
6c. Calls on Member States to establish a national Media Monitoring bodies with a specific gender equality branch and expertise in order to receive complaints from the public, to grant gender equality awards to media and advertisement professionals, to study and report on the question of women in the media and to carry out regular, systematic monitoring of gender images in media content. In addition, research may be undertaken by the future European Gender Institute;
Amendment 90 #
Motion for a resolution
Paragraph 9
Paragraph 9
9. Draws attention in particular to the need to eliminate messages conveying gender stereotypes from textbooks, toys, TV games and TVand computer games and audiovisual advertising;