Activities of Inés AYALA SENDER related to 2013/2098(INI)
Shadow opinions (1)
OPINION on regional quality branding: towards best practice in rural economies
Amendments (4)
Amendment 11 #
Draft opinion
Paragraph 2
Paragraph 2
2. Considers that regional quality branding must help to preserve the image of Europe as a high-quality destination for tourism, on the basis of various regional tourism products, for example ecotourism, cycle routes, the industrial heritage and gastro- tourism; considers that location-linked quality branding can also help introduce a quality-related dynamic in the tourism sector, particularly in relation to rural tourism and small enterprises; also believes that it can help to provide an alternative for traditional sectors such as agriculture and livestock farming;
Amendment 18 #
Draft opinion
Paragraph 2 a (new)
Paragraph 2 a (new)
2a. Also considers that regional quality branding allows consumers to compare different products, safe in the knowledge that they are being offered a service which meets certain minimum quality standards;
Amendment 24 #
Draft opinion
Paragraph 4 a (new)
Paragraph 4 a (new)
4a. Stresses that there is currently no European brand for services linked to a particular location which can enable customers to identify quality tourist product; considers that any location- linked quality brand has to respect and build on existing branding, such as food product designations, in order to avoid possible confusion between the different brands;
Amendment 25 #
Draft opinion
Paragraph 5
Paragraph 5
5. Calls on Member States to promote the establishment of platforms for cooperation and to promot. Calls on the Commission to increase existing support for exchange of experience and know-how to develop regional quality branding and local products of interest to tourists;