Activities of Marie PANAYOTOPOULOS-CASSIOTOU related to 2008/2038(INI)
Plenary speeches (1)
How marketing and advertising affect equality between women and men (debate)
Legal basis opinions (0)
Amendments (19)
Amendment 9 #
Motion for a resolution
Recital B
Recital B
B. whereas identification with a person or object is the next step to understanding how we become full members of society; whereas gender stereotyping in advertising is, in this context, an impediment to a modern and equal society,
Amendment 12 #
Motion for a resolution
Recital C
Recital C
Amendment 15 #
Motion for a resolution
Recital D
Recital D
D. whereas advertising ins all media is part of our daily life and sends out different messages; whereas these messages are designed to encourage us to buy different products; whereas advertising sends out signals about how to behave in order to be seen as successful and 'normal' component part of the market economy and, owing to its ubiquity, has an undeniable impact on public behaviour and the shaping of public opinion,
Amendment 19 #
Motion for a resolution
Recital E
Recital E
E. whereas advertising often presents black-and-white situations in whicha caricatured view of women’s and men are given specific roles and attributed with qualities based on their gender’s lives,
Amendment 21 #
Motion for a resolution
Recital F
Recital F
Amendment 28 #
Motion for a resolution
Recital G
Recital G
Amendment 30 #
Motion for a resolution
Recital H
Recital H
H. whereas gender stereotyping in advertising not only restricts individuals to playing various predetermined roles, but also excludes individuals who do not fit the norm, such as men and women with disabilities and non-heterosexuals, by conveying a non- differentiated, homogeneous image of individuals, advertising fails to reflect the broad diversity of human and social existence,
Amendment 41 #
Motion for a resolution
Recital I
Recital I
I. whereas gender stereotyping must be opposed at all levels of society in order to liberatefoster equality and cooperation between women and men in both the private and public domains,
Amendment 46 #
Motion for a resolution
Recital J
Recital J
J. whereas gender stereotyping is instrumental in segregating and differentiating between the sexes from a very young age; whereas this segregation/differentiation sets the tone for lifelong discrimination between the sexes,
Amendment 51 #
Motion for a resolution
Recital L
Recital L
L. whereas the whole of society has to be involved in efforts to avoid the reproduction of gender stereotyping; whereas the responsibility for doing so should be shared by all parties from the cradle to the grave,
Amendment 55 #
Motion for a resolution
Recital M
Recital M
Amendment 58 #
Motion for a resolution
Recital N
Recital N
N. whereas children are a particularly vulnerable group that places its trust not just in authority but also in characters from myths, TV programmes, picture-books, TV games, toy advertising, etc.; whereas children learn by imitation and mimicking what they have just experienced; whereas gender stereotyping in advertising is for that reason not just a restraint on individual development but also one of the direct causes of an individual being implicated from an early age in lifelong discrimination in which a person's gender dictates what is possible and what is notmay reinforce existing discrimination,
Amendment 66 #
Motion for a resolution
Recital O
Recital O
O. whereas TV advertising is omnipresent in our daily lives; whereas, regardless of our age and gender, we are exposed to commercial breaks in daily TV programmes; whereas it is of particular importance that TV advertising be subject to ethically and/or legally binding rules to prevent adverts communicating gender stereotypes and discrimination of all kinds,
Amendment 84 #
Motion for a resolution
Paragraph 7
Paragraph 7
7. Notes the need for measureeducational measures and measures to cultivate awareness from an early age to eliminate male and female stereotypestereotypes of all kinds;
Amendment 92 #
Motion for a resolution
Paragraph 9
Paragraph 9
9. Draws attention in particular to the need to eliminate messages conveying gender stereotypestrary to human dignity from textbooks, toys, TV games and TV or cinema advertising;
Amendment 100 #
Motion for a resolution
Paragraph 10
Paragraph 10
10. Stresses the importance of the role played by the media in creating and perpetuating gender stereotypes and calls on the EU institutions and Member States to comply with and/or establish ethical and/or legal rules on how persons of both sexes can and should be presented in advertising; the responsibility of the media for respecting the integrity of the human person and dignity and equality and for combating discrimination;
Amendment 106 #
Motion for a resolution
Paragraph 12
Paragraph 12
12. Emphasises the importance of supporting the education, training and employment of women to promote and ensure that they have equal access to all areas and levels of the media, supporting research into all aspects of women and the media, encouraging and recognising women’s media networks, and developing regulatory mechanisms, including voluntary ones, that promote balanced and diverse portrayals of women by and in the media and international communications systems;
Amendment 123 #
Motion for a resolution
Paragraph 16
Paragraph 16
Amendment 126 #
Motion for a resolution
Paragraph 17
Paragraph 17